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Our History | Superior Cheer

Our Story

At Superior Cheer, our passion is making sure your team looks and feels their absolute best, while assisting you from start to finish!

No matter the scale of your order, our friendly Sales Team will work with you to select the perfect uniforms, shoes, poms, and accessories for your squad's style and budget! Our fast shipping will ensure your group receives what they need on time. Superior Cheer has been operating since 2011 – however, we have been serving the dance community for over 20 years! As a division of Pearison Inc., we have supplied uniforms, footwear, and poms for many local groups in our area, as well as teams across the country.

The 80s

In 1982 the company’s first full color Band Shoppe Catalog was printed and mailed to all fifty states. The 72 page catalog featured shoes, color guard uniforms, marching band uniforms, show flags and parade banners. The music store and instrument repair shop closed in 1985. The company opened a new warehouse in 1985 and a manufacturing plant in 1986 in Cynthiana. Pearison Music Service became Pearison Inc. and Band Shoppe continued to grow.

The 90s

The early 1990’s were a period of rapid growth. The company bought a building in Cynthiana to expand manufacturing and 10 acres of land just outside of town. In September of 1996 ground was broken on a new 27,500 square foot office, warehouse and manufacturing facility. The company opened Embroidery Direct to sell sports team, cheer and corporate apparel. The first e-commerce website was launched for Band Shoppe. In 1998 Gerber CAD systems, a Gerber Cutter, and Barudan multi head embroidery machines were added in major upgrades to manufacturing capabilities.

The 00s

Continued strong growth throughout the decade helped employment grow to 85 people. The company’s Band Shoppe division became a leader in the marching industry. In 2008 the revolutionary Airblade twirling prop was introduced and became an instant best seller. Cheer and dance uniforms started to become a growing part of our business. Big investments were made in software and manufacturing equipment to better serve our customers.

Today

In 2012 the company’s third division Superior Cheer was founded with a catalog and website. The athletic team and corporate uniform business, Embroidery Direct was soon renamed Superior Team Apparel. In 2014 construction was completed on a 20,000 square foot manufacturing plant addition at the Cynthiana headquarters. Pearison, Inc. now has three divisions Band Shoppe, Superior Cheer and Superior Team Apparel under one roof and we continue to grow.

Band Shoppe Today