Superior Cheer logo

Your #1 Cheer Srouce!

Located in Southern Indiana
Unmatched Customer Care

collage of pearison incorporated facilities

Family-owned and operated since the beginning

Since 2011, Superior Cheer proudly continues Pearison Inc.’s 50+ year tradition of quality products, prompt delivery, and outstanding customer service to educators and cheer instructors around the globe. Here you will find a complete line of custom uniforms, poms, battle flags, and in stock merchandise. Superior Cheer has everything you need for a successful cheerleading season, year after year. With a full staff of sales and customer service representatives, as well as secure online shopping, Superior Cheer gives you an easy shopping experience with fast and reliable shipping through FedEx and UPS.

Fast & Reliable Shipping

We ship with FedEx to meet your tight deadlines with just one shipping charge based on the total value of your order.

One-stop Shopping

With a complete selection to fit your group from head to toe, plus carts, equipment, and props for parade, field, or floor.

Superior Customer Service

Our full in-house team of Customer Service, Graphic Design, and Sales staff is here to help you get it right.

From Humble Beginnings

to Present Day

Superior Cheer and Pearison Inc.’s Company History

At Superior Cheer, our passion is making sure your team looks and feels their absolute best, while assisting you from start to finish!

No matter the scale of your order, our friendly Sales Cheer will work with you to select the perfect uniforms, shoes, poms, and accessories for your squad’s style and budget! Our fast shipping will ensure your group receives what they need on time. Superior Cheer has been operating since 2011 – however, we have been serving the dance community for over 20 years! As a division of Pearison Inc., we have supplied uniforms, footwear, and poms for many local groups in our area, as well as teams across the country.

The 1980s

A shifting of the business at hand.

In 1982, the company’s first full-color Band Shoppe Catalog was printed and mailed to all fifty states. The 72-page catalog featured shoes, color guard uniforms, marching band uniforms, show flags, and parade banners. The music store and instrument repair shop closed in 1985. The company opened a new warehouse in 1985 and a manufacturing plant in 1986 in Cynthiana. Pearison Music Service became Pearison Inc. and Band Shoppe continued to grow.

The 1990s

Soaring to new heights.

The early 1990s were a period of rapid growth. The company bought a building in Cynthiana to expand manufacturing and 10 acres of land just outside town. In September 1996, ground was broken on a new 27,500-square-foot office, warehouse, and manufacturing facility. The company opened Embroidery Direct to sell sports teams, cheer, and corporate apparel. The first e-commerce website launched for Band Shoppe. In 1998, Gerber CAD systems, a Gerber Cutter, and Barudan multi-head embroidery machines were added in major upgrades to manufacturing capabilities.

The 00s

Leading the way into the future

Continued strong growth throughout the decade helped employment grow to 85 people. The company’s Band Shoppe division became a leader in the marching industry. In 2008, the revolutionary Air Blade twirling prop was introduced and became an instant bestseller. Cheer and dance uniforms started to become a growing part of our business. Big software and manufacturing equipment investments were made to serve our customers better.

Pearison Inc. Today

In 2012, the company’s third division, Superior Cheer, was founded with a catalog and website. The athletic team and corporate uniform business Embroidery Direct was renamed Superior Team. Construction was completed in 2014 on a 20,000 square foot manufacturing plant addition at the Cynthiana headquarters. Today, Pearison, Inc’s three divisions, Band Shoppe, Superior Cheer, and Superior Team, continue to serve customers worldwide.

Group of Pearison brand logos - Superior Cheer, Superior Team, and Band Shoppe
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